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NSDC AI Digital Marketing in Malayalam

Course Currilcum

    • Overview of Digital Marketing 00:01:08
    • Evolution of Digital Marketing 00:23:55
    • Essential Digital Marketing Components 00:22:43
    • Advanced AI-Enabled Marketing Strategy 00:03:00
    • Traditional Marketing v/s Digital Marketing 00:01:10
    • Tools of Digital Marketing 00:58:04
    • Technologies of Digital Marketing 00:45:33
    • Digital Marketing Platforms 00:46:45
    • Setting up a Digital Marketing Campaign Plan 00:24:20
    • Quiz-1 00:03:00
    • Setting up a Digital Marketing Campaign Plan 00:10:00
    • Integrations with websites, email, and social 00:05:44
    • Integrations with websites, email, and social 00:10:00
    • Basics of Web Development in WordPress 00:23:25
    • Basics of Web Development in WordPress 00:10:00
    • Setup Hosting Account and Domain Register 00:17:20
    • Digital Marketing and Web Fundamentals 00:03:00
    • Setup Hosting Account and Domain Register 00:10:00
    • Features of WordPress 00:08:36
    • Features of WordPress 00:10:00
    • Things to Consider before Website Creation 00:27:56
    • Setup Theme 00:27:05
    • Setup Theme 00:10:00
    • what is Pages and Plugins 00:30:25
    • what is Pages and Plugins 00:10:00
    • How to Add Blog 00:22:57
    • How to Add Blog 00:10:00
    • Learning Categories and Tags 00:15:33
    • Learning Categories and Tags 00:10:00
    • Learning Pages and Posts 00:45:25
    • Learning Pages and Posts 00:10:00
    • Setup Dashboard 00:21:41
    • Setup Dashboard 00:10:00
    • Introduce all Features 00:32:49
    • Introduce all Features 00:10:00
    • The Media Library 00:31:08
    • WordPress 00:03:00
    • The Media Library 00:10:00
    • Learning Settings in WordPress 00:24:40
    • Learning Settings in WordPress 00:10:00
    • Learning Tools in WordPress 00:15:20
    • Learning Tools in WordPress 00:10:00
    • Learning Users in WordPress 00:28:03
    • WordPress Tools & Users Quiz 00:15:00
    • Learning Plugins in WordPress 00:23:51
    • Installing Plugins in WordPress 00:26:51
    • Quiz-2 00:03:00
    • Themes in WordPress 00:23:47
    • Learning Appearance in wordpress 00:24:56
    • widgets in wordpress 00:26:19
    • Learning Menus in WordPress 00:24:56
    • Learning Templates and elementor in WordPress 00:25:35
    • Setting up Home and Blog Pages 00:28:34
    • WordPress journey 00:34:17
    • Introduction to Search Engines and How They Work – Part 1 00:42:17
    • Basic Seo tools 00:32:26
    • on-Page SEO Optimization Technique 00:42:46
    • off-Page SEO Strategies 00:01:22
    • blogging and article writing 00:23:15
    • Applying Digital Marketing Concepts a real world project 00:20:15
    • Technical SEO – Part 1 00:41:03
    • Content Distribution Channels 00:27:28
    • Content Creation and Curation 00:17:01
    • Local seo – Part 1 00:25:44
    • Mobile seo – Part 1 00:28:29
    • seo for social media 00:50:26
    • E-commerce SEO 00:01:08
    • International seo – Part 1 00:01:05
    • Advanced Seo Techniques 00:37:23
    • Enabling custom thumbnails 00:17:06
    • seo strategy and planning 00:01:06
    • content strategy development 00:36:54
    • Visual Content Creation (Images, Videos, Infographics) 00:01:42
    • Content Curation 00:15:10
    • International seo – Part 2 00:32:18
    • seo tools analytics 00:55:52
    • Content Promotion Techniques 00:30:47
    • Content Calendar Management 00:39:11
    • Content Performance Measurement 00:50:25
    • Quiz-5 00:03:00
    • Influencer Marketing Strategies 00:45:11
    • content marketing and seo 00:36:46
    • Overview of Social Media Platforms 00:29:30
    • Creating a Social Media Strategy 00:29:34
    • Social Media Content Creation and Curation 00:23:48
    • Social Media Advertising Fundamentals 00:27:19
    • Community Engagement and Management 00:55:21
    • Social Media Analytics and Reporting 00:21:32
    • Influencer Marketing on Social Media 00:24:17
    • Social Listening and Reputation Management 00:17:17
    • Crisis Management on Social Media 00:19:52
    • Emerging Trends in Social Media Marketing – Part 1 00:19:41
    • Introduction to Email Marketing 00:20:13
    • Building an Email List and Segmentation 00:29:23
    • Email Campaign Planning and Execution 00:28:14
    • Email Design and Layout Optimization 00:29:34
    • Email Copywriting Best Practices 00:18:13
    • A/B Testing for Email Campaigns 00:28:26
    • Email Deliverability and Compliance 00:30:59
    • Email Marketing Metrics and KPIs 00:29:45
    • Email Marketing Trends and Innovations 00:34:47
    • Introduction to PPC Advertising 00:48:52
    • PPC 00:42:05
    • ppc platforms 00:23:36
    • Getting Started with PPC 00:51:03
    • Marketing Automation Tools and Workflows 00:24:53
    • Keyword Research 00:16:23
    • Ad Creation 00:05:25
    • Budgeting and Bidding 00:29:02
    • Tracking and Measurement 00:22:51
    • Optimization and A/B Testing 00:07:55
    • Budget Allocation Introduction 00:18:52
    • Performance Tracking 00:28:19
    • Data-Driven Decisions 00:25:10
    • Audience Insights: 00:24:14
    • Campaign Optimization 00:30:41
    • Measurable Results 00:29:26
    • Budgeting and Resource Allocation 00:31:13
    • Campaign tracking and Optimization 00:29:40
    • Budget Allocation 00:30:14
    • Mobile Marketing Trends and Strategies 00:52:00
    • Mobile App Marketing 00:24:32
    • Responsive Design and Mobile Optimization 00:31:11
    • Developing a Digital Marketing plan 00:22:07
    • Emerging Trends in Social Media Marketing – Part 2 00:29:52
    • E-commerce marketing overview 00:34:23
    • Quiz-6 00:03:00
    • Product listings and Optimization 00:40:20
    • E-commerce SEO best practices 00:31:05
    • Shopping Ads and Product feeds 00:26:06
    • Customer Journey Mapping 00:28:41
    • E-commerce conversion optimization 00:24:08
    • Introduction to Affiliate Marketing 00:20:48
    • Affiliate Program Setup 00:27:12
    • Choosing and Managing Affiliates 00:25:09
    • Affiliate Tracking and Reporting 00:18:43
    • Affiliate Marketing Strategies 00:21:22
    • Compliance and Best Practices 00:35:46
    • Digital Marketing Laws and Regulations 00:56:37
    • Privacy Policies and Data Protection 00:40:35
    • Advertising Standards and Guidelines 00:20:49
    • Ethical Considerations in Digital Marketing 00:22:34
    • Artificial Intelligence in Digital Marketing 00:31:04
    • Chatbots and Conversational Marketing – Part 1 00:31:55
    • Voice Search Optimization – Part 1 00:37:21
    • Technical SEO – Part 2 00:35:40
    • Presenting and Evaluating Digital Marketing Campaigns 00:17:14
    • Local seo – Part 2 00:18:45
    • Mobile seo – Part 2 00:23:34
    • E commerce seo 00:27:01
    • Introduction to Search Engines and How They Work – Part 2 00:15:05
    • AI Integrated DM Part-1 00:20:00
    • AI Integrated DM Part-2 00:15:20
    • Why AI Matters in Marketing Today 00:22:54
    • Current Trends and AI Tools used in the Industry 00:20:31
    • Ethics amd privacy in AI marketing 00:34:03
    • Quiz-7 00:03:00
    • Keyword Research using AI Tools (e.g., Surfer SEO, SEMrush AI) 00:22:34
    • Content Gap Analysis 00:35:35
    • AI for SERP Prediction 00:31:05
    • Voice Search Optimization – Part 2 00:30:18
    • Tools: Frase.io, Clearscope, ChatGPT for Content Planning 00:29:59
    • Generating blogs, social media captions, and ad copy using AI 00:30:37
    • Tools: Jasper AI, ChatGPT, Copy.ai, Writesonic 00:32:33
    • Visual content with AI (e.g., Canva AI, DALL·E, Midjourney) 00:12:21
    • Video content with AI (e.g., Pictory, Synthesia) 00:09:42
    • Content calendar automation 00:06:42
    • Smart scheduling and audience targeting 00:05:14
    • AI tools for trend analysis and content planning 00:20:49
    • Auto-captioning and hashtag generation 00:19:55
    • Influencer marketing with AI analytics 00:25:28
    • Tools: Lately.ai, Predis.ai, Hootsuite AI features 00:20:59
    • Smart bidding and budget optimization 00:23:39
    • Ad copywriting with AI 00:30:13
    • Dynamic ads with machine learning 00:21:56
    • Quiz-8 00:03:00
    • Retargeting using AI predictions 00:29:19
    • Platforms: Google Ads, Meta Ads, Adzooma AI, Smartly.io 00:17:55
    • CRM automation with AI 00:08:43
    • Managing customer reviews and feedback 00:27:14
    • Predictive analytics for behavior and trends 00:31:16
    • Customer segmentation using clustering algorithms 00:29:56
    • Chatbots and Conversational Marketing – Part 2 00:30:48
    • Sentiment analysis 00:30:48
    • Tools: Google Analytics 4 + AI, HubSpot AI, Tableau with AI 00:10:30
    • Building basic chatbots using tools (Tidio, ManyChat, Chatfuel) 00:30:48
    • Integrating with websites and social platforms 00:31:33
    • Use of NLP in understanding user queries 00:34:39
    • Case study: AI-driven lead generation chatbot 00:23:08
    • Subject line optimization 00:09:54
    • Predicting best send times 00:18:42
    • Personalization with AI (dynamic content) 00:31:37
    • Quiz-9 00:03:00
    • Tools: Mailchimp AI, ActiveCampaign, Moosend 00:23:41
    • Personalized product recommendations 00:22:09
    • AI for inventory and pricing automation 00:24:03
    • Smart upselling and cross-selling 00:23:16
    • Case Study: Amazon & Flipkart AI marketing techniques 00:32:50
    • Auto-generate video ads using AI 00:31:03
    • Tools: InVideo AI, Runway ML, Pictory 00:23:50
    • Creating viral content using AI analysis 00:31:04
    • Real-time video editing and subtitles 00:29:38
    • Overview of top tools: HubSpot, Marketo, Zoho CRM + AI 00:18:56
    • Lead scoring and sales funnel automation 00:24:36
    • Platforms: Google Ads, Meta Ads, Adzooma AI, Smartly.io (Pratical) 00:22:11
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