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Course Curriculum

Introduction
Basics of Marketing 00:00:00
Job Acceleration Program (JAP)
Knowing JAP 00:00:00
Elaborating JAP 00:00:00
Meaning of Digital marketing 00:00:00
Traditional Marketing versus Digital Marketing 00:00:00
Trends of Digital marketing 00:00:00
Digital Marketing Channels 00:00:00
Chalo INDIA Startup Drive
All about Chalo India Startup drive 00:00:00
Career opportunities in digital marketing 00:00:00
Content Marketing 00:00:00
Types of Websites 00:00:00
Basics of HTML/CSS/JavaScripts 00:00:00
Optimization of Web sites 00:00:00
MS Expression Web 00:00:00
Content management in WP 00:00:00
Creating categories, pages, and posts, Adding a menu, widgets to the website 00:00:00
Installing useful plugins for site features, SEO specific plugins 00:00:00
Introduction to SEO 00:00:00
How Do Search engines work? 00:00:00
Search Engine Algorithm 00:00:00
Google Analytics Quiz 00:06:00
Google Algorithm 00:00:00
Google Search Console 00:00:00
Search Engine Algorithm 00:00:00
Google Algorithm update 00:00:00
Keyword research Process 00:00:00
Keyword research tools 00:00:00
Competition analysis 00:00:00
On page Optimisation Strategies 00:00:00
Domain World- Internet Research Quiz In Kannada 00:03:00
CONTENT DEVELOPMENT STRATEGY 00:00:00
Title tags and Meta description 00:00:00
Semantic SEO 00:00:00
RICH SNIPPETS INTEGRATION 00:00:00
Speed Optimisation 00:00:00
Off Page Optimisation 00:00:00
Link Building techniques 00:00:00
Content Writing Quiz-1 In Kannada 00:02:00
Local SEO Strategies 00:00:00
SERP Management 00:00:00
Paid Marketing 00:00:00
Google Ads 00:00:00
Types of Campaign 00:00:00
PPC Campaign Setup 00:00:00
Adgroups and Keywords setup 00:00:00
Bidding strategies 00:00:00
Your First Digital Marketing Quiz 00:10:00
AVODHA Official Kannada YouTube Channel 00:59:00
Make Your First website
Decide on the Type of Website you want 00:00:00
Explain your Idea in Detail 00:00:00
Set up website – Introduction 00:00:00
Set up website Part 1 00:00:00
Set up website – Chat support 00:00:00
Set Up Website Part 2 00:00:00
Set up website Part 3 00:00:00
How to Purchase Domain Name: Namecheap 00:00:00
How to Purchase Domain Name: Godaddy 00:00:00
Setup website Alternate 00:00:00
Set Up appearance and plugins 00:00:00
Set up a website Part 4 00:00:00
Let’s Start 00:00:00
Set up website -Change nameservers Namecheap 00:00:00
Facebook Competition & Groups Quiz 00:02:00
Set up website – Change Nameserver GoDaddy 00:00:00
Write Content and Design Graphics 00:00:00
Email Marketing
Why Market Your Business with Email? 00:00:00
How to Create a Free Mailchimp Account 00:00:00
Add Opt-Ins & Pop Ups to Your Website for Free 00:00:00
Collect Emails Without a Website 00:00:00
Create an Email Campaign with Mailchimp 00:00:00
Write Email Subject Lines That Get Opened 00:00:00
Email Marketing Analytics 00:00:00
Copywriting
The “AIDA” Formula 00:00:00
11 Tips for Writing Magnetic Headlines 00:00:00
How to Flip Features Into Benefits 00:00:00
5 Tips to Create an Irresistible Call to Action (CTA) 00:00:00
How to Write Like Your Customers Talk 00:00:00
Search Engine Optimising
An Overview of SEO 00:00:00
Things to do when you start SEO 00:00:00
Yoast SEO 00:00:00
How to Verify Your Website in The Google Search Console 00:00:00
How to SEO Optimise Your Homepage 00:00:00
How to Quickly Brainstorm 1000’s of Keyword Ideas 00:00:00
How to Write Title Tags Search Engines Love 00:00:00
How to Skyrocket Clickthrough Rate with Meta Descriptions 00:00:00
How to Appear in the Google Image Search Results 00:00:00
Internal Links etc. 00:00:00
The Types of Backlinks That Really Matter and How to Get Them 00:00:00
How to get back links for your campaign 00:00:00
How to piggy back on other popular websites 00:00:00
Local SEO: How to Rank Your Local Business in Google 00:00:00
Youtube Marketing
YouTube Marketing Overview 00:00:00
YouTube Marketing Strategy 00:00:00
How to Find YouTube Video Ideas with Keyword Research 00:00:00
YouTube Account Setup 00:00:00
YouTube Account Optimisation 00:00:00
YouTube Channel Tags 00:00:00
YouTube SEO 00:00:00
Enable Custom Thumbnails 00:00:00
YouTube Cards 00:00:00
YouTube Comments 00:00:00
YouTube Monetisation 00:00:00
YouTube VidIQ (Free Tool) 00:00:00
YouTube Analytics 00:00:00
Ads and its logic 00:00:00
Youtube Ads Manager 00:00:00
Mid Term Test 00:03:00
Facebook Markeing
Why Market Your Business on Facebook? 00:00:00
Facebook Page Setup 00:00:00
Facebook – What to Post? 00:00:00
Facebook Competitions / Contests 00:00:00
Youtube Mid Term Quiz 00:05:00
Facebook Groups 00:00:00
Facebook Live 00:00:00
Facebook page moderation comments 00:00:00
Facebook Insights 00:00:00
Facebook Insights Explanation 00:00:00
Facebook Quiz – 1 00:04:00
Quora Making
Why Market Your Business on Quora? 00:00:00
Quora Account Setup 00:00:00
Build a List of Questions to Answer 00:00:00
Format Your Answers for Maximum Clicks 00:00:00
Quora Promotion 00:00:00
Quora Business Page Setup 00:00:00
Google Ads
How Google Ads Works 00:00:00
Analyze Your PPC Competition 00:00:00
Google Ads Account Setup 00:00:00
Select the Right Campaign Type 00:00:00
Choose Profitable Keywords 00:00:00
Write Ads That Grab Attention 00:00:00
Google Analytics
Introduction 00:00:00
How to Set Up Google Analytics & Install the Tracking Code On Your Website 00:00:00
How Google Analytics Works 00:00:00
How to Add Backup Views 00:00:00
How to Add Filters to Reporting Views 00:00:00
How to Set Up Goals in Google Analytics 00:00:00
How to Set Up Ecommerce Tracking in Google Analytics 00:00:00
Main Tools for Analysis 00:00:00
How to Analyse Real Time Reports 00:00:00
How to Analyze Audience Reports 00:00:00
How to Analyze Acquisition Reports 00:00:00
How to Analyze Behaviour Reports 00:00:00
How to Analyse with Segments 00:00:00
How to Track Marketing Campaigns with Campaign Tagging 00:00:00
How to Use Benchmarking Reports to Grow a Business 00:00:00
How to Set Up Custom Dashboards for In-Depth Analysis 00:00:00
How to Set Up Event Tracking in Google Analytics 00:00:00
How to Remove Spam Traffic from Google Analytics 00:00:00
Use Machine Learning to Understand Your Data (Analytics Intelligence) 00:00:00
How to Manage Multiple Google Analytics Accounts 00:00:00
How to Link Google Adwords to Google Analytics 00:00:00
instagram Marketing
Instagram Business Account Setup 00:00:00
Follow These Instagram Accounts 00:00:00
Instagram Profile Image 00:00:00
Instagram Bio 00:00:00
Instagram Content Creation 00:00:00
Instagram Reposting 00:00:00
Instagram Followers Hack 00:00:00
Instagram Hashtags 00:00:00
Instagram Stories 00:00:00
Instagram @Mention Influencers 00:00:00
Instagram Spam 00:00:00
Instagram Analytics 00:00:00
Shopping on Instagram (New Feature) 00:00:00
Linkedin marketing
Linkedin Account Setup & Optimisation 00:00:00
Linkedin Connections Hack 00:00:00
Linkedin InMail Hack 00:00:00
Linkedin Viral Posts 00:00:00
Linkedin Blog Traffic 00:00:00
Linkedin Groups 00:00:00
Linkedin Ad Credits ($50 Free) 00:00:00
Facrbook Ads
7 Keys to Facebook Advertising Success 00:00:00
Linkedin Company Page Setup 00:00:00
Facebook Success Stories 00:00:00
How to Create Facebook Ad Account 00:00:00
Boost Posts vs. Ads Create Tool vs. Power Editor – Updated 00:00:00
Key Ad Policies (Facebook & Instagram) 00:00:00
Facebook Ad Structure 00:00:00
Create Your First Ad – Choose a Campaign Objective 00:00:00
Demographics and Campaigns 00:00:00
INTERESTS 00:00:00
Ad Placements 00:00:00
Quiz – 2 00:10:00
Interests Part 2 00:00:00
Ads Funnel Part 1 00:00:00
Ads Funnel Part 3 00:00:00
Ads Funnel Part 4 00:00:00
Place Ad Order 00:00:00
Reporting terms 00:00:00
QUIZ – 3 00:10:00
Extra Points 00:00:00
Key Advertising Terms 00:00:00
Ad Reporting 00:00:00
How to View Your Billing Summary 00:00:00
Facebook Pixel 00:00:00
YouTube Introduction Quiz 00:03:00
Introduction to Digital Marketing 00:00:00
Introduction 00:00:00
QUIZ SECTION
QUIZ – 4 00:08:00
BONUS SECTION
Congrats ! Submit the course completion form. 00:00:00
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