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Advanced Digital Marketing in Malayalam

Course Currilcum

  • Overview of Digital Marketing 00:01:08
  • Evolution of Digital Marketing 00:23:55
  • Essential Digital Marketing Components 00:22:43
  • Traditional Marketing v/s Digital Marketing 00:01:10
  • Tools of Digital Marketing 00:58:04
  • Technologies of Digital Marketing 00:45:33
  • Digital Marketing Platforms 00:46:45
  • Setting up a Digital Marketing Campaign Plan 00:24:20
  • Quiz-1 00:05:00
  • Basics of Web Development 00:23:25
  • Setup Hosting Account and Domain Register 00:17:20
  • Features of WordPress 00:08:36
  • Things to Consider before Website Creation – Part 1 00:27:56
  • Setup Theme – Part 1 00:27:05
  • what is Pages and Plugins – Part 1 00:30:25
  • How to Add Blog – Part 1 00:22:57
  • Learning Categories and Tags – Part 1 00:25:57
  • Learning Pages and Posts – Part 1 00:45:25
  • Setup Dashboard – Part 1 00:21:41
  • Introduce all Features – Part 1 00:32:49
  • The Media Library – Part 1 00:31:08
  • Quiz-2 00:05:00
  • Learning Settings in WordPress – Part 1 00:24:40
  • Learning Tools in WordPress – Part 1 00:15:20
  • Learning Users in WordPress 00:28:03
  • Learning Plugins in WordPress 00:23:51
  • Installing Plugins in WordPress 00:26:51
  • Themes in WordPress 00:23:47
  • Things to Consider before Website Creation – Part 2 00:24:56
  • Setup Theme – Part 2 00:26:19
  • Things to Consider before Website Creation – Part 3 00:24:56
  • Setup Theme – Part 3 00:25:35
  • what is Pages and Plugins – Part 2 00:28:34
  • How to Add Blog – Part 2 00:34:17
  • Learning Categories and Tags – Part 2 00:42:17
  • Learning Pages and Posts – Part 2 00:32:26
  • Setup Dashboard – Part 2 00:42:46
  • Introduce all Features – Part 2 00:01:22
  • seo for social media 00:50:26
  • Applying Digital Marketing concepts a real world project 00:20:15
  • The Media Library – Part 2 00:41:03
  • Learning Settings in WordPress – Part 2 00:17:01
  • Learning Tools in WordPress – Part 2 00:25:44
  • Things to Consider before Website Creation – Part 4 00:28:29
  • Setup Theme – Part 4 00:01:08
  • what is Pages and Plugins – Part 3 00:01:05
  • Introduction to Search Engines and How They Work 00:15:05
  • International seo 00:32:18
  • Technical SEO 00:35:40
  • seo tools analytics 00:55:52
  • Advanced Seo Techniques 00:37:23
  • Enabling custom thumbnails 00:17:06
  • seo strategy and planning 00:01:06
  • Quiz-4 00:03:00
  • content strategy development 00:36:54
  • Content Curation 00:15:10
  • blogging and article writing 00:23:15
  • Visual Content Creation (Images, Videos, Infographics) 00:01:42
  • Content Distribution Channels 00:27:28
  • Quiz-5 00:02:00
  • Content Promotion Techniques 00:30:47
  • Content Calendar Management 00:39:11
  • Content Performance Measurement 00:50:25
  • Influencer Marketing Strategies 00:45:11
  • content marketing and seo 00:36:46
  • Overview of Social Media Platforms 00:29:30
  • Creating a Social Media Strategy 00:29:34
  • Social Media Content Creation and Curation 00:23:48
  • Social Media Advertising Fundamentals 00:27:19
  • Community Engagement and Management 00:55:21
  • Social Media Analytics and Reporting 00:21:32
  • Influencer Marketing on Social Media 00:24:17
  • Social Listening and Reputation Management 00:17:17
  • Crisis Management on Social Media 00:19:52
  • Emerging Trends in Social Media Marketing – Part 1 00:19:41
  • Introduction to Email Marketing 00:20:13
  • Building an Email List and Segmentation 00:29:23
  • Email Campaign Planning and Execution 00:28:14
  • Getting Started with PPC 00:51:03
  • Email Copywriting Best Practices 00:18:13
  • Email Design and Layout Optimization 00:29:34
  • Marketing Automation Tools and Workflows 00:24:53
  • A/B Testing for Email Campaigns 00:28:26
  • Email Deliverability and Compliance 00:30:59
  • Email Marketing Metrics and KPIs 00:29:45
  • Email Marketing Trends and Innovations 00:34:47
  • Introduction to PPC Advertising 00:48:52
  • Key Concepts in PPC 00:42:05
  • ppc platforms 00:23:36
  • Keyword Research 00:16:23
  • Ad Creation 00:05:25
  • Budgeting and Bidding 00:29:02
  • Tracking and Measurement 00:22:51
  • Optimization and A/B Testing 00:07:55
  • Introduction 00:18:52
  • Performance Tracking 00:28:19
  • Data-Driven Decisions 00:25:10
  • Audience Insights: 00:24:14
  • Campaign Optimization 00:30:41
  • Measurable Results 00:29:26
  • Budget Allocation 00:30:14
  • Mobile Marketing Trends and Strategies 00:52:00
  • Mobile App Marketing 00:09:35
  • Responsive Design and Mobile Optimization 00:31:11
  • Developing and Digital Marketing plan 00:22:07
  • Budgeting and Resource Allocation 00:31:13
  • Campaign tracking and Optimization 00:29:40
  • Emerging Trends in Social Media Marketing – Part 2 00:29:52
  • E-commerce marketing overview 00:34:23
  • Product listings and Optimization 00:40:20
  • E-commerce SEO best practices 00:31:05
  • Shopping Ads and Product feeds 00:26:06
  • Customer Journey Mapping 00:28:41
  • E-commerce conversion optimization 00:24:08
  • Managing customer reviews and feedback 00:27:14
  • Introduction to Affiliate Marketing 00:20:48
  • Affiliate Program Setup 00:27:12
  • Choosing and Managing Affiliates 00:25:09
  • Affiliate Tracking and Reporting 00:18:43
  • Affiliate Marketing Strategies 00:21:22
  • Compliance and Best Practices 00:35:46
  • Digital Marketing Laws and Regulations 00:56:37
  • Privacy Policies and Data Protection 00:40:35
  • Advertising Standards and Guidelines 00:20:49
  • Ethical Considerations in Digital Marketing 00:22:34
  • Artificial Intelligence in Digital Marketing 00:31:04
  • Voice Search Optimization – Part 1 00:37:21
  • Chatbots and Conversational Marketing – Part 1 00:31:55
  • Presenting and Evaluating Digital Marketing Campaigns 00:17:14
  • local seo 00:18:45
  • Mobile Seo 00:23:34
  • E commerce seo 00:27:01
  • AI Integrated DM Part-1 00:20:00
  • AI Integrated DM Part-2 00:15:20
  • Why AI Matters in Marketing Today 00:22:54
  • Current Trends and AI Tools used in the Industry 00:20:31
  • Ethics amd privacy in AI marketing 00:34:03
  • Keyword Research using AI Tools (e.g., Surfer SEO, SEMrush AI) 00:22:34
  • Content Gap Analysis 00:35:35
  • AI for SERP Prediction 00:31:05
  • Voice Search Optimization – Part 2 00:30:18
  • Tools: Frase.io, Clearscope, ChatGPT for Content Planning 00:29:59
  • Generating blogs, social media captions, and ad copy using AI 00:30:37
  • Tools: Jasper AI, ChatGPT, Copy.ai, Writesonic 00:32:33
  • Visual content with AI (e.g., Canva AI, DALL·E, Midjourney) 00:12:21
  • Video content with AI (e.g., Pictory, Synthesia) 00:09:42
  • Content calendar automation 00:06:42
  • Smart scheduling and audience targeting 00:05:14
  • AI tools for trend analysis and content planning 00:20:49
  • Auto-captioning and hashtag generation 00:19:55
  • Influencer marketing with AI analytics 00:25:28
  • Tools: Lately.ai, Predis.ai, Hootsuite AI features 00:20:59
  • Smart bidding and budget optimization 00:23:39
  • Ad copywriting with AI 00:30:13
  • Dynamic ads with machine learning 00:21:56
  • Retargeting using AI predictions 00:29:19
  • Platforms: Google Ads, Meta Ads, Adzooma AI, Smartly.io 00:24:48
  • Lead scoring and sales funnel automation 00:24:36
  • CRM automation with AI 00:08:43
  • Predictive analytics for behavior and trends 00:31:16
  • Customer segmentation using clustering algorithms 00:29:56
  • Chatbots and Conversational Marketing – Part 2 00:30:48
  • Sentiment analysis 00:30:48
  • Tools: Google Analytics 4 + AI, HubSpot AI, Tableau with AI 00:10:30
  • Building basic chatbots using tools (Tidio, ManyChat, Chatfuel) 00:30:48
  • Integrating with websites and social platforms 00:31:33
  • Use of NLP in understanding user queries 00:34:39
  • Case study: AI-driven lead generation chatbot 00:23:08
  • Subject line optimization 00:09:54
  • Predicting best send times 00:18:42
  • Personalization with AI (dynamic content) 00:31:37
  • Tools: Mailchimp AI, ActiveCampaign, Moosend 00:23:41
  • Personalized product recommendations 00:22:09
  • AI for inventory and pricing automation 00:24:03
  • Smart upselling and cross-selling 00:23:16
  • Case Study: Amazon & Flipkart AI marketing techniques 00:32:50
  • Auto-generate video ads using AI 00:31:03
  • Tools: InVideo AI, Runway ML, Pictory 00:23:50
  • Creating viral content using AI analysis 00:31:04
  • Real-time video editing and subtitles 00:29:38
  • Overview of top tools: HubSpot, Marketo, Zoho CRM + AI 00:18:56
  • Integrations with websites, email, and social 00:05:44
  • Semantic SEO and User Intent Optimization 00:28:23
  • Content Pillar & Topic Cluster Strategy 00:30:54
  • Voice Search & Visual Search Optimization 00:14:26
  • Brand Positioning & Storytelling 00:20:24
  • Influencer & Community-Based Marketing 00:20:43
  • Crisis Management & Reputation Handling 00:05:31
  • Social Media Trend Forecasting 00:20:22
  • Building Personal Brands on LinkedIn & X 00:14:28
  • UGC (User Generated Content) Strategy 00:20:05
  • Community Management & Engagement Analytics 00:22:30
  • Advanced Google Ads (Search, Display, Video, Performance Max) 00:13:56
  • Conversion Rate Optimization (CRO) 00:09:42
  • A/B Testing and Landing Page Optimization 00:35:42
  • YouTube Ads Mastery (Video Campaigns) 00:07:54
  • Google Shopping Ads & Merchant Center Optimization 00:27:32
  • Native Advertising (Taboola, Outbrain) 00:24:00
  • Tracking & Attribution Models 00:30:28
  • Psychology of Persuasive Copywriting 00:24:30
  • Content Marketing Frameworks & Planning 00:13:26
  • Scriptwriting for Social Media & Video Ads 00:06:35
  • Landing Page Copywriting 00:27:11
  • Microcopy & UX Writing 00:22:04
  • Content Audit & Optimization 00:31:24
  • E-Commerce Marketing Funnel & Customer Journey 00:10:48
  • Product Listing Optimization & Marketplace SEO 00:10:21
  • Conversion Optimization for E-Commerce Stores 00:03:25
  • Affiliate Marketing Models & Management 00:38:26
  • Dropshipping & Performance Marketing Funnels 00:30:29
  • E-Commerce Email Automation 00:25:53
  • Customer Retention & Loyalty Marketing 00:05:17
  • Affiliate SEO Tactics 00:06:20
  • Tracking Affiliate Conversions & Payout Management 00:04:04
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